MERIT brand guide: fonts, colors & website design
Fonts & primary colors
akzidenz-grotesk-std
Aa Beauty, skin & color.
Font source not supplied; fallback shownadobe-caslon-pro
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#000000ink
#DF9597accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | adobe-caslon-pro | 60px | 400 | 72px | normal | none |
| h2 | adobe-caslon-pro | 30px | 400 | 36px | normal | none |
| h3 | akzidenz-grotesk-std | 12px | 400 | 16.8px | 0.48px | none |
| body | akzidenz-grotesk-std | 16px | 400 | 24px | 0.64px | none |
| nav link | akzidenz-grotesk-std | 16px | 400 | 18.4px | normal | none |
| price | akzidenz-grotesk-std-med | 11px | 500 | 13.75px | 1.32px | uppercase |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#F9F8F5Alternate background
#000000Text / Button fill
#62605ESecondary text
#DF9597Accent
03 / IMAGERY
- Style: Fine-art still life: sculptural bottles, flowers, abstract soft-focus textures; minimal-makeup portraits.
- Lighting: Soft diffuse, high-key with some dramatic shadow.
- People: Natural-faced models, cropped portraits.
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.