Beauty trends, campaign reports, and retail stories.
TPH by Taraji posted the week’s most-engaged haircare TikTok, Gisou took three top-five spots, and 10 brands announced offers, many tied to the Sephora Savings Event, across 157 posts from 38 brands, Oct 23–29, 2026.
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Sephora topped engagement and rate, Amazon Beauty ran an “up to 30% off” event, and holiday and Halloween posts overlapped across 47 posts from eight US beauty retailers on TikTok, Oct 23–29, 2026.
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Gisou, Color Wow, and Brazilian Blowout frame shine as a final styling step, with oils, glosses, and leave-ins doing different jobs.
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Full-bodied hair comes with a sequence: prep, volume, hold, and a finishing touch. Gisou, IGK, and Color Wow each supply part of the story.
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Wash-and-go, braid-out, flexi-rod set: curl content is getting more specific about the style, the hold, and the product’s role.
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Claw clips, a slick-back brush, and a smoother finish turn everyday updos into a practical styling story.
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Typology pairs a red-brown lip tint with a light complexion story. Autumn color can keep the skin visible.
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Frosted Fig dry shampoo, Crème Brûlée beauty, and a Heavy Cream fragrance story connect everyday routines with a warmer seasonal mood.
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Home, collection, and product pages.
agentnateur.com
bareminerals.com
buxomcosmetics.com
byterry.com
cleanskinclub.com
colorwowhair.com
Shopify storefront verified
counter.com
dermalogica.com
doseofcolors.com
elaluz.com
erborian.com
eu.yepoda.com
ghdhair.com
Platform not verified
iconiclondoninc.com
impressionsvanity.com
jlobeauty.com
juliettehasagun.com
kevynaucoinbeauty.com
loveamika.com
Shopify (headless) storefront verified
lyma.life
mykitsch.com
Shopify storefront verified
orebella.com
povbeauty.com
queenmusia.com
rodial.com
sk-ii.com
soldejaneiro.com
thebrowgal.com
toofaced.com
trinnylondon.com
regimenlab.com
rhodeskin.com
skinbetter.com
skinceuticals.com
sokoglam.com
actandacre.com
advancedclinicals.com
alpha-h.com
arey.com
auntjackiescurlsandcoils.com
bloomeffects.com
bywishtrend.com
byroe.com
clubclio.co.kr
codexlabscorp.com
colorescience.com
crownaffair.com
curlsmith.com
daehair.com
damdamtokyo.com
dieuxskin.com
doctorrogers.com
dridriss.com
educatedmess.com
eighthdayskin.com
epres.com
fableandmane.com
facetheory.com
facetory.com
formula1006.com
geekandgorgeous.us
glowrecipe.com
glowbiotics.com
hairstory.com
hydrinity.com
igkhair.com
ilesformula.com
iliabeauty.com
incommonbeauty.com
joonhaircare.com
jordansamuelskin.com
k18hair.com
kravebeauty.com
loved01.com
manyo.us
melaninhaircare.com
meritbeauty.com
mondaymuseskin.com
mymagichealer.com
navyhaircare.com
nefertitisecrets.com
niod.com
oseamalibu.com
philipb.com
praibeauty.com
prequelskin.com
prose.com
rehabyourhair.com
solarasuncare.com
tginatural.com
truhair.com
verbproducts.com
viori.com
virtuelabs.com