Retail /
A new assistant in the beauty aisle.
AI is entering the research stage of the beauty shopping journey.
The reported signal
Thirty-eight percent of respondents in Tinuiti’s survey had used AI for beauty research or purchases.
Our take
Useful product information starts with clear language. Consistent names, specific descriptions, and visible instructions help visitors make sense of an assortment. As discovery changes, information quality remains a practical place to begin.
What to look for
Use the site archive to compare how product details are organized. This journal does not measure whether a brand appears in AI search results.
Source & context
Tinuiti · 2026 Beauty Marketing Study ↗
Survey conducted March 2026 · Original editorial edition: October 13, 2026.
US survey findings describe the stated sample and are not a global market estimate.
