The connected beauty shopper.
The store is still central. Digital discovery travels with the customer.
The reported signal
In Tinuiti’s survey of 1,050 US beauty shoppers, 42% searched online for a product or brand while evaluating it in store, and 32% visited the retailer’s website or app.
Our take
Think of the mobile product page as part of the store visit. Put the essentials within reach: what the product is, how it is used, and where to find the details. A helpful page supports a shopper wherever discovery begins.
What to look for
Review mobile product pages for legibility, navigation, and the path from a product question to an answer. These are editorial review prompts, not measured conversion findings.
Source & context
Tinuiti · 2026 Beauty Marketing Study ↗
Survey conducted March 2026 · Original editorial edition: October 13, 2026.
US survey findings describe the stated sample and are not a global market estimate.
