LYMA brand guide: fonts, colors & website design

Fonts & primary colors

sohne-buch

Aa Beauty, skin & color.

Checking original webfont…

sohne-kraftig

Aa Beauty, skin & color.

Checking original webfont…
#FFFFFFsurface
#434343ink
#8E644Aaccent

01 / TYPOGRAPHY

Captured text specifications
RoleFontSizeWeightLine heightTrackingCase
h1sohne-kraftig26px50028.6px-0.24pxnone
h2sohne-buch36px40039.6px-2%none
h3Söhne Kräftig32px40035.2px-0.8pxnone
bodysohne-buch16px40019.2pxnormalnone
nav linksohne-buch12px40013.2px1.1pxuppercase
pricesohne-buch14px40018.2pxnormalnone

Values describe the sampled elements in the supplied capture profile.

02 / COLOR PALETTE

Key interface colors from the captured pages.

#FFFFFFBackground
#F6F6F6Alternate background
#434343Text
#767676Secondary text
#010101Button fill
#8E644AAccent

03 / IMAGERY

  • Style: Dramatic skin close-ups, device still lifes
  • Lighting: Low-key, red light
  • People: Women, close-up
LYMA home-desktop archived websiteLYMA product-desktop archived website
Sources & limitations

Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.

  • Served the UK store (GBP) because of the capture machine's location.
BEAUTYRETAIL / YOUR EDIT