KraveBeauty brand guide: fonts, colors & website design
Fonts & primary colors
ABC-regular
Aa Beauty, skin & color.
Font source not supplied; fallback shownABC-extended
Aa Beauty, skin & color.
Font source not supplied; fallback shownvalue-serif-regular-pro
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#000000ink
#EAF586accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | value-serif-bold-pro | 70px | 400 | 77px | normal | none |
| h2 | ABC-extended | 16px | 500 | 22.4px | 3.2px | none |
| h3 | value-serif-regular-pro | 36px | 400 | 36px | -1.08px | none |
| body | ABC-regular | 16px | 400 | 22.4px | normal | none |
| nav link | ABC-regular | 16px | 500 | 25.6px | normal | none |
| price | ABC-regular | 16px | 400 | normal | normal | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#F6F5FFAlternate background
#000000Text
#EAF586Button fill / Accent
03 / IMAGERY
- Style: Product on soft gradients; close-up real skin with texture and acne; sustainability props (soil, seedling).
- Lighting: Soft diffuse daylight.
- People: Real-skin macro crops; diverse.
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- Full-page check: mobile pages scroll inside an inner container, so the document reported 844px. Re-measured with the container unwrapped; true heights are 5,593 (home), 3,344 (category) and 9,883 (product) px. The screenshots were already full-length.
- product-desktop: price/"Loading" wait timed out (widget text may persist).
- product-mobile: price/"Loading" wait timed out (widget text may persist).