Impressions Vanity brand guide: fonts, colors & website design
Fonts & primary colors
Figtree
Aa Beauty, skin & color.
Checking original webfont…Poppins
Aa Beauty, skin & color.
Checking original webfont…-apple-system
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#1A1513ink
#E82E81accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | ITC Clearface | 35.2px | 400 | 44px | normal | none |
| h2 | Poppins | 14.5px | 500 | 18.125px | 1.305px | uppercase |
| h3 | Figtree | 17.5px | 500 | 24.0625px | normal | none |
| body | Poppins | 11.5px | 400 | 18.6875px | 1.035px | uppercase |
| nav link | Helvetica | 14.5px | 400 | 21.75px | normal | none |
| price | -apple-system | 14.5px | 400 | 21.75px | normal | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#111111Alternate background
#1A1513Text
#403B39Secondary text
#25282FButton fill
#E82E81Accent
03 / IMAGERY
- Style: Furniture packshots, room scenes
- Lighting: Bright
- People: Rare
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- Declared font 'ITC Clearface' (2% of text) has no loaded webfont; visitors see a fallback.
- typography.h3 measured via a fallback selector (no semantic tag/class on the site): fallback:size-rank 3.