Iconic London brand guide: fonts, colors & website design
Fonts & primary colors
futura-pt
Aa Beauty, skin & color.
Checking original webfont…Gotham Book
Aa Beauty, skin & color.
Checking original webfont…#FFFFFFsurface
#222222ink
#9A2C42accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | futura-pt | 28px | 500 | 42px | normal | none |
| h2 | futura-pt | 24px | 500 | 26.4px | 2.4px | uppercase |
| h3 | futura-pt | 13px | 500 | 19.5px | 1.3px | uppercase |
| body | futura-pt | 14px | 400 | 21px | normal | none |
| nav link | futura-pt | 11px | 500 | 16.5px | 1.1px | uppercase |
| price | futura-pt | 13px | 500 | 13px | 1.3px | uppercase |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#9A2C42Alternate background / Accent
#222222Text
#666666Secondary text
#191919Button fill
03 / IMAGERY
- Style: Glowing-skin beauty portraits, swatch macros
- Lighting: Warm golden
- People: Young women, close-up
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- Served the UK store (GBP) because of the capture machine's location.