ghd brand guide: fonts, colors & website design
Fonts & primary colors
HelveticaNew
Aa Beauty, skin & color.
Checking original webfont…HelveticaNewghd
Aa Beauty, skin & color.
Font source not supplied; fallback shownITCAvantGardePro-Bold
Aa Beauty, skin & color.
Checking original webfont…#FFFFFFsurface
#000000ink
#C6A271accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | ITCAvantGardePro-Bold | 21px | 500 | 21px | normal | uppercase |
| h2 | ITCAvantGardePro-Bold | 18px | 700 | 18px | 0.39px | uppercase |
| h3 | ITCAvantGardePro-Bold | 12px | 700 | 12px | 0.26px | uppercase |
| body | HelveticaNew | 12px | 400 | 15px | normal | none |
| nav link | ITCAvantGardePro-Bold | 12px | 700 | normal | 0.26px | none |
| price | HelveticaNew | 12px | 300 | normal | 0.26px | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground / Button fill
#F4F4F4Alternate background
#000000Text
#303030Secondary text
#C6A271Accent
03 / IMAGERY
- Style: Dark product hero shots, hair portraits
- Lighting: Dramatic, glossy
- People: Hair models
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- ghdhair.com root is the UK store (GBP); prices are in GBP.
- Declared font 'HelveticaNewghd' (28% of text) has no loaded webfont; visitors see a fallback.
- ui_details.announcement_bar measured via a fallback selector (no semantic tag/class on the site): body *.