Formula 10.0.6 brand guide: fonts, colors & website design
Fonts & primary colors
scandia-web
Aa Beauty, skin & color.
Checking original webfont…freight-text-pro
Aa Beauty, skin & color.
Checking original webfont…#FFFFFFsurface
#05323Cink
#05323Caccent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | scandia-web | 32px | 600 | 35.2px | normal | none |
| h2 | scandia-web | 70px | 600 | 95px | normal | none |
| h3 | scandia-web | 18px | 700 | 20px | normal | none |
| body | freight-text-pro | 20px | 400 | normal | normal | none |
| nav link | scandia-web | 13px | 700 | 21.71px | normal | uppercase |
| price | scandia-web | 18px | 700 | 24px | 1.3px | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#20E0C9Alternate background
#05323CText / Button fill / Accent
03 / IMAGERY
- Style: Packshots on colour fields
- Lighting: Flat bright
- People: Few people
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.