Facetheory brand guide: fonts, colors & website design
Fonts & primary colors
GT America
Aa Beauty, skin & color.
Font source not supplied; fallback shownABC Diatype SemiMono
Aa Beauty, skin & color.
Font source not supplied; fallback shownGT America-Extended
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#000000ink
#2D4D3Aaccent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | GT America-Extended | 24px | 700 | 28.8px | normal | none |
| h2 | GT America-Extended | 45px | 700 | 49.5px | normal | none |
| h3 | ABC Diatype SemiMono | 16px | 400 | 16px | normal | uppercase |
| body | ABC Diatype SemiMono | 14px | 400 | 18.2px | normal | none |
| nav link | ABC Diatype SemiMono | 14px | 400 | 18.2px | normal | uppercase |
| price | Times New Roman | 16px | 400 | normal | normal | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#000000Alternate background / Text / Button fill
#2D4D3ASecondary text / Accent
03 / IMAGERY
- Style: Product on textured stone/shelf sets in muted greens and greys; diverse model portraits for concern tiles.
- Lighting: Moody, directional, slightly low-key.
- People: Diverse ages and genders, natural skin.
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- Desktop home/category/product screenshots were recaptured 2026-10-28 with the sticky header kept; computed styles were re-measured without the overlay-hiding step so the header/nav is included.
- Correction: the desktop Add to Cart button is black (#000000), as both the recaptured screenshot and the latest measurement show; mobile is forest green #2D4D3A. The earlier "green on desktop" value was wrong.