Dr. Idriss brand guide: fonts, colors & website design
Fonts & primary colors
GT America Standard
Aa Beauty, skin & color.
Font source not supplied; fallback shownGT America Mono
Aa Beauty, skin & color.
Font source not supplied; fallback shownGT Super Text Book
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#29293Dink
#5C068Caccent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | GT Super Text Book | 72px | 400 | 86.4px | normal | none |
| h2 | GT America Mono | 32px | 400 | 38.4px | 3.84px | uppercase |
| h3 | GT America Standard | 15px | 700 | 19.5px | normal | none |
| body | GT America Standard | 18px | 400 | 27px | normal | none |
| nav link | GT America Mono | 13.5px | 500 | 20.25px | 0.81px | uppercase |
| price | GT America Standard | 15px | 400 | 22.5px | normal | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#FBF9F7Alternate background
#29293DText / Button fill
#4A4650Secondary text
#5C068CAccent
03 / IMAGERY
- Style: Clinical-but-glossy: marble flat-lays, extreme skin close-ups for concern tiles, product on pastel; the founder pictured in a lab setting.
- Lighting: Bright daylight, soft shadows.
- People: Founder Dr. Shereene Idriss is the face; real-skin macro crops.
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- ui_details.secondary_button measured via a fallback selector (no semantic tag/class on the site): a,button,[role=button].
- home-desktop: price/"Loading" wait timed out (widget text may persist).
- home-mobile: price/"Loading" wait timed out (widget text may persist).
- product-desktop: price/"Loading" wait timed out (widget text may persist).
- product-mobile: price/"Loading" wait timed out (widget text may persist).
- category-desktop: price/"Loading" wait timed out (widget text may persist).
- category-mobile: price/"Loading" wait timed out (widget text may persist).