Color Wow brand guide: fonts, colors & website design
Fonts & primary colors
Inter
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#000000ink
#6C9FCEaccent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | Inter | 28px | 600 | 36px | normal | none |
| h2 | Inter | 20px | 400 | 33px | 1px | uppercase |
| h3 | Inter | 18px | 400 | 29.7px | 1px | none |
| body | Inter | 16px | 400 | 26.4px | normal | none |
| nav link | Inter | 14px | 700 | 23.1px | normal | uppercase |
| price | Inter | 14px | 400 | 23.1px | 1px | uppercase |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#F3F4F8Alternate background
#000000Text / Button fill
#303030Secondary text
#6C9FCEAccent
03 / IMAGERY
- Style: Glossy packshots and hair-texture close-ups
- Lighting: Bright, high-shine
- People: Hair models, before/afters
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- ui_details.product_card measured via a fallback selector (no semantic tag/class on the site): fallback:ancestor of product link with img+price.
- product-desktop: price/"Loading" wait timed out (widget text may persist).
- product-mobile: price/"Loading" wait timed out (widget text may persist).