bareMinerals brand guide: fonts, colors & website design
Fonts & primary colors
ivypresto-text
Aa Beauty, skin & color.
Checking original webfont…ITC Avant Garde Pro
Aa Beauty, skin & color.
Checking original webfont…ITC Avant Garde Gothic Pro
Aa Beauty, skin & color.
Font source not supplied; fallback shown#FFFFFFsurface
#000000ink
#BA8765accent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | ITC Avant Garde Gothic Pro | 30px | 700 | 26.25px | normal | uppercase |
| h2 | ITC Avant Garde Gothic Pro | 40px | 700 | 40px | normal | uppercase |
| h3 | ITC Avant Garde Pro | 14px | 500 | 14px | 1.12px | uppercase |
| body | ITC Avant Garde Pro | 13px | 400 | 26px | normal | none |
| price | ITC Avant Garde Pro | 13px | 300 | 18px | 0.5px | none |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FFFFFFBackground
#000000Alternate background / Text / Button fill
#545454Secondary text
#BA8765Accent
03 / IMAGERY
- Style: Glossy texture-heavy product still lifes, swatch close-ups
- Lighting: Bright, crisp
- People: Occasional faces, mostly product
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- ui_details.secondary_button measured via a fallback selector (no semantic tag/class on the site): a,button,[role=button].
- product-desktop: price/"Loading" wait timed out (widget text may persist).
- product-mobile: price/"Loading" wait timed out (widget text may persist).