amika brand guide: fonts, colors & website design
Fonts & primary colors
Futura ND Book
Aa Beauty, skin & color.
Checking original webfont…Futura ND Medium
Aa Beauty, skin & color.
Checking original webfont…Founders Grotesk
Aa Beauty, skin & color.
Checking original webfont…#FEFAF0surface
#000000ink
#FF580Aaccent
01 / TYPOGRAPHY
| Role | Font | Size | Weight | Line height | Tracking | Case |
|---|---|---|---|---|---|---|
| h1 | Futura ND Medium | 24px | 400 | 32px | normal | none |
| h2 | Futura ND Medium | 60px | 400 | 68px | normal | none |
| h3 | Futura ND Book | 14px | 400 | 20px | normal | none |
| body | Futura ND Book | 16px | 400 | 24px | normal | none |
| nav link | Futura ND Book | 14px | 400 | 20px | normal | lowercase |
| price | Futura ND Medium | 14px | 400 | 20px | normal | uppercase |
Values describe the sampled elements in the supplied capture profile.
02 / COLOR PALETTE
Key interface colors from the captured pages.
#FEFAF0Background
#F6F1E2Alternate background
#000000Text / Button fill
#717171Secondary text
#FF580AAccent
03 / IMAGERY
- Style: Bright studio product shots plus creator selfies
- Lighting: Flat, punchy light
- People: Young diverse creators, selfie framing
Sources & limitations
Independent analysis of supplied website captures. Measurements describe sampled elements, not universal brand rules. Font specimens report whether the supplied original URL loads; unavailable fonts show a labeled fallback.
- typography.price measured via a fallback selector (no semantic tag/class on the site): span,div,p,s,strong,b,ins,del.
- ui_details.product_card measured via a fallback selector (no semantic tag/class on the site): fallback:ancestor of product link with img+price.
- product-desktop: price/"Loading" wait timed out (widget text may persist).
- product-mobile: price/"Loading" wait timed out (widget text may persist).