TPH by Taraji posted the week’s most-engaged haircare TikTok, Gisou took three top-five spots, and 10 brands announced offers, many tied to the Sephora Savings Event, across 157 posts from 38 brands, Oct 23–29, 2026.
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Gisou, Color Wow, and Brazilian Blowout frame shine as a final styling step, with oils, glosses, and leave-ins doing different jobs.
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Full-bodied hair comes with a sequence: prep, volume, hold, and a finishing touch. Gisou, IGK, and Color Wow each supply part of the story.
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Wash-and-go, braid-out, flexi-rod set: curl content is getting more specific about the style, the hold, and the product’s role.
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Claw clips, a slick-back brush, and a smoother finish turn everyday updos into a practical styling story.
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