TPH by Taraji posted the week’s most-engaged haircare TikTok, Gisou took three top-five spots, and 10 brands announced offers, many tied to the Sephora Savings Event, across 157 posts from 38 brands, Oct 23–29, 2026.
Read the story ↗
Sephora topped engagement and rate, Amazon Beauty ran an “up to 30% off” event, and holiday and Halloween posts overlapped across 47 posts from eight US beauty retailers on TikTok, Oct 23–29, 2026.
Read the story ↗
Gisou, Color Wow, and Brazilian Blowout frame shine as a final styling step, with oils, glosses, and leave-ins doing different jobs.
Read the story ↗
Full-bodied hair comes with a sequence: prep, volume, hold, and a finishing touch. Gisou, IGK, and Color Wow each supply part of the story.
Read the story ↗
Wash-and-go, braid-out, flexi-rod set: curl content is getting more specific about the style, the hold, and the product’s role.
Read the story ↗
Claw clips, a slick-back brush, and a smoother finish turn everyday updos into a practical styling story.
Read the story ↗
Typology pairs a red-brown lip tint with a light complexion story. Autumn color can keep the skin visible.
Read the story ↗
Frosted Fig dry shampoo, Crème Brûlée beauty, and a Heavy Cream fragrance story connect everyday routines with a warmer seasonal mood.
Read the story ↗