Campaign report
about-face: make texture the holiday story.
Glow Orb, Cooling Chromes, and Fractal Eye Paints build a launch around shimmer and application.
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BeautyRetail
The season of the skin-first reset.
Restorative routines are setting the tone for fall beauty.
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A richer palette. A softer edge.
Expressive color makes its return, with browns, berries, and blurred lips.
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Comfort is the new scent story.
Warm gourmand notes are finding their way beyond the perfume bottle.
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The connected beauty shopper.
The store is still central. Digital discovery travels with the customer.
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From the feed to the beauty shelf.
Social commerce has become a meaningful part of discovery and purchasing.
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A new assistant in the beauty aisle.
AI is entering the research stage of the beauty shopping journey.
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