> ## Content Index
> Fetch the complete content index at: https://beautyretail.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The connected beauty shopper.
- URL: https://beautyretail.com/shopper/
- Published: 2026-10-13T12:48:00.000Z
- Updated: 2026-10-13T12:48:00.000Z
- Description: The store is still central. Digital discovery travels with the customer.
- Author: BeautyRetail
- Tags: Retail

## The reported signal

In Tinuiti’s survey of 1,050 US beauty shoppers, 42% searched online for a product or brand while evaluating it in store, and 32% visited the retailer’s website or app.

## Our take

Think of the mobile product page as part of the store visit. Put the essentials within reach: what the product is, how it is used, and where to find the details. A helpful page supports a shopper wherever discovery begins.

## What to look for

Review mobile product pages for legibility, navigation, and the path from a product question to an answer. These are editorial review prompts, not measured conversion findings.

## Source & context

[Tinuiti · 2026 Beauty Marketing Study ↗](https://tinuiti.com/research-insights/research/beauty-marketing-study/?ref=beautyretail.com)

Survey conducted March 2026 · Original editorial edition: October 13, 2026.

US survey findings describe the stated sample and are not a global market estimate.